AEO-Driven Pipeline Generation for a Cybersecurity Vendor
A cybersecurity software vendor had strong product-market fit but poor organic discovery. Prospects searching for solutions in their category were consistently landing on analyst reports and competitor case studies — their brand was absent from the decision-making journey at its earliest, most formative stage. We audited their entity presence in AI model responses across fifteen core buyer questions. The brand appeared in zero of them. We implemented a full Entity Authority program: structured data, topical authority content, and a citation network targeting the security publications their buyer personas trusted.